Project Turbocharged
Challenge: Infographics aimed at youth supporting Electric Vehicle adoption
Solution: Incorporate concepts that are identifiable by youth such as smartphones, and text messages into communication that breaks down barriers to EV adoption
Invest in BC Parks
Challenge: Magazine Ad promoting economic importance of parks
Solution: Take a loonie for a walk bridges common park use of dog walking with economics. Bold accompanying statement fosters engagement with hashtag.
Arresting Twitter Graphic with Bold Colours and provocative statement